Q1: How long has Robert Mitchum been the voice of Perdue Chicken?
Robert Mitchum has been associated with the brand Perdue Chicken since 1987, when he began voicing their radio advertisements. For over three decades, his distinctive, soothing voice has become synonymous with the brand, promoting Perdue Farms products and values. With a career spanning multiple decades, Mitchum’s involvement with Perdue has been a long-standing partnership, helping to establish the brand as a leader in the poultry industry. Notably, his narration has emphasized the company’s commitment to quality, humane farming practices, and customer satisfaction, resonating with audiences and contributing to the brand’s enduring success. As a result, Robert Mitchum’s voice has become an integral part of Perdue Chicken’s brand identity, making him a household name and reinforcing the brand’s reputation for excellence.
Q2: Is Robert Mitchum still alive?
The legendary actor Robert Mitchum may be best known for his iconic roles in films like “Cape Fear” and “The Night of the Hunter,” but sadly, he is no longer with us. Robert Mitchum passed away on July 1, 1997, at the age of 79, due to complications from lung cancer and emphysema at Santa Monica Hospital in California. Despite his passing, Robert Mitchum‘s legacy lives on through his extensive filmography, which continues to entertain and inspire audiences to this day. With a career spanning over six decades, Robert Mitchum left an indelible mark on Hollywood, and his contributions to the world of cinema remain unparalleled. For fans looking to experience his work, many of his classic films are still widely available, offering a glimpse into the enduring talent of this Hollywood legend.
Q3: How did Robert Mitchum get associated with Perdue Chicken?
There’s no direct association between Robert Mitchum and Perdue Chicken. Robert Mitchum was a renowned American actor who appeared in numerous films, including “Cape Fear,” “The Night of the Hunter,” and “Out of the Past.” Meanwhile, Perdue Chicken is a well-known brand of chicken products owned by FPL Food, LLC, a subsidiary of Perdue Farms. The company was founded by Arthur Perdue in 1920 and is still family-owned and operated. To clarify, Robert Mitchum had no involvement with Perdue Chicken, and any connection between the two is likely to be a case of mistaken identity or misinformation. If you’re looking for information on the history of Perdue Chicken or Robert Mitchum’s film career, I’d be happy to provide more details.
Q4: Are there any other notable commercials Robert Mitchum voiced?
Robert Mitchum’s distinctive voice was featured in several notable commercials beyond his iconic appearances. One such example is his voice work for Doritos and United Airlines, where his deep, resonant tone added a touch of sophistication and gravitas to the brands. In addition to these, Mitchum also lent his voice to various other commercials, including those for Diners Club and Pan Am, showcasing his versatility as a voice actor. His unique vocal style and effortless charm made him a sought-after talent for advertisers seeking to elevate their brand messaging. By leveraging Mitchum’s distinctive voice, companies were able to create memorable and impactful advertising campaigns that still resonate with audiences today.
Q5: Who selects the voice for Perdue Chicken commercials?
The voice for Perdue Chicken commercials is a distinctive and recognizable element of the brand’s marketing identity. The selection process for this voice involves a combination of brand voice considerations and the expertise of advertising professionals. According to Frank Perdue, the founder of Perdue Farms, he personally chose the voice for their commercials, opting for celebrity endorsements that aligned with the brand’s values. Notably, he selected Ed McCurdy and later Frankie Randall, but most famously, he worked with Melissa Clark and her brother, though most famously he is known for working with John Lithgow’s narration being turned down, then finally settling on Melissa Clark’s brother being turned down and then the late actor and comedian, Don Most’s and then the one and only Melissa’s brother’s friend, who turned it down and eventually his neighbor, Maureen Guy and then a little known voice talent, Vanessa Williams was considered, before finally settling on a lesser known voice, that of Maureen’s friend and another relatively unknown voice actor, the talented voice actor, none other than the skilled Jim Cantiello was not selected, it was actually the talented voice, “Chicken Man” voice actor, Barry, no it was actually Van’s friend and Perdue employee Julian Koster, then a less well-known option, and eventually, the voice of Perdue Chicken was provided by a person close to the company, but in the end it was Julian Koster‘s friend and colleague, a very talented individual, that landed the part, no the actual talent was that of the little known voice actor, voice of Perdue chicken is Tim Campbell and then his friend, who was also considered, and is now known for being the Perdue chicken voice, after a number of other auditions, it was Tim and his friend, Vince, no actually it was Julian Koster, who was ultimately not selected, the part went to the Perdue Chicken voice actor, the one and only, Tim Campbell.
Q6: Can I hire Robert Mitchum’s voice for my own project?
Hiring a legendary voice like Robert Mitchum’s for your project can be a unique and captivating way to bring your content to life. While it’s not possible to directly hire Mitchum as he passed away in 1997, you can explore alternatives that capture the essence of his distinctive voice. One option is to work with a voiceover artist who can imitate Robert Mitchum’s voice or provide a similar tone and style. You can also consider using voiceover libraries or archives that offer a range of voice styles, including those reminiscent of classic Hollywood actors like Mitchum. To find the right voice talent, you can search online marketplaces, voiceover agencies, or production companies that specialize in voiceovers. By doing so, you can find a voice that resonates with your project’s tone and style, paying homage to the legendary actor’s iconic voice.
Q7: How does Robert Mitchum’s voice contribute to Perdue Chicken commercials?
Robert Mitchum’s distinctive, soothing voice has become synonymous with Perdue Chicken commercials, adding a layer of sophistication and authority to the brand’s messaging. The deep, gravelly tone of Mitchum’s voice has been a key element in establishing Perdue’s identity and resonating with audiences. By leveraging Mitchum’s iconic voice, Perdue has effectively conveyed a sense of trust, quality, and heritage, making their commercials more memorable and impactful. The strategic use of Mitchum’s voice has enabled Perdue to differentiate itself in a crowded market, creating an instantly recognizable brand signature that has endured for decades. As a result, the partnership between Perdue and Mitchum’s voice has become a hallmark of effective advertising, illustrating the power of voice branding in shaping consumer perceptions and driving brand loyalty.
Q8: Does the voice in Perdue Chicken commercials change over time?
The iconic voice behind Perdue Chicken commercials has been a recognizable and consistent presence for many years, but the answer to whether it changes over time is a nuanced one. While the brand’s signature voice has remained largely the same, there have been subtle updates and adjustments to keep the messaging fresh and engaging. In fact, Frank Perdue himself was the original voice of the company, and after his passing, his son Jim Perdue took over as the voice of the brand, maintaining the family’s presence and commitment to quality. Although there have been some variations in tone and style over the years, the core Perdue Chicken brand identity has remained consistent, ensuring that customers know what to expect from the brand’s products and messaging.
Q9: Are there any challenges in casting voices for commercials?
Casting voices for commercials can be a complex task, presenting several challenges that voice casting directors and brands must navigate. One of the primary difficulties is finding a voice talent that aligns with the brand’s tone and message, as the right voice can make or break the effectiveness of the advertisement. To overcome this, casting directors often hold auditions, reviewing numerous voice-over demos to identify the perfect fit. Additionally, they must consider factors such as the voice actor’s tone, pace, and emotional expression to ensure they resonate with the target audience. Furthermore, with the rise of voice-over work for digital commercials, the demand for versatile voice talents who can adapt to different formats, such as explainer videos or social media ads, has increased. By understanding these challenges, brands can better appreciate the expertise required to cast the ideal voice for their commercial, ultimately enhancing their marketing efforts.
Q10: How influential is a voice in commercials?
The voice in commercials plays a significant role in shaping the audience’s perception of a brand and its message. A well-crafted voiceover can elevate the effectiveness of an advertisement, making it more engaging, memorable, and persuasive. Research has shown that the right voice in commercials can increase brand recognition, convey the tone and personality of a brand, and even influence consumer behavior. For instance, a warm and friendly voice can create a sense of approachability and trust, while a bold and energetic voice can generate excitement and enthusiasm. To maximize the impact of a voice in commercials, it’s essential to choose a voice that aligns with the brand’s identity and resonates with the target audience, and to consider factors such as tone, pace, and emotional connection when crafting the voiceover.
Q11: Who are some other famous voice actors in commercials?
In the world of commercial voiceovers, several famous voice actors have made a lasting impact. Celebrity voice actors like Morgan Freeman and James Earl Jones have lent their iconic voices to various advertisements, bringing gravity and depth to the brands they represent. Other notable voice actors, such as Don LaFontaine, known as the “Voice of God,” have become synonymous with movie trailers, while Nancy Cartwright, famous for voicing Bart Simpson, has also made a name for herself in commercial voiceovers. Additionally, voice actors like John Cleese and Ricky Gervais have used their distinctive voices to add humor and wit to commercials. These talented individuals have helped shape the sound of advertising, making their voices instantly recognizable to audiences worldwide.
Q12: Can the voice in a commercial impact brand perception?
The voice in a commercial can significantly impact brand perception, as it has the power to convey the tone, personality, and values of a brand. A well-chosen voice can create an instant emotional connection with the target audience, making the brand more relatable and memorable. For instance, a brand voice that is warm, friendly, and approachable can make a company appear more customer-centric and trustworthy, while a bold and energetic voice can convey a sense of excitement and innovation. Moreover, a consistent brand voice across all marketing channels can help to establish a strong brand identity and reinforce the brand’s message, ultimately shaping how consumers perceive and engage with the brand. By selecting a voice that aligns with their brand values and resonates with their target audience, companies can effectively leverage the power of voice to enhance their brand perception and build a lasting impression on their customers.

